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Become an expert in Loyalty


Become an expert in Loyalty


Become an expert in Loyalty

Truth’s 6-week online course in loyalty provides you with an in-depth understanding of the global loyalty industry & best practice in order for you to build a compelling loyalty programme for your business.

2019 course dates:  The course is on-demand and can be accessed at any time.

Course length & delivery: 6 weeks via online education portal

Price: $999 (excl. GST)

Group bookings: to enquire email:

Free Trail

 In just 6 weeks you will:
– Gain an understanding of global loyalty trends and best practice across different industries
– Recognise the various types of loyalty programmes and critical success factors
– Learn how to develop a compelling loyalty proposition suited for your customers.
– Ability to input into your own business plan for your programme to ensure it is commercially viable
– Interpreting data and how best to use it
– Learn how to create your own loyalty engagement plan alongside your existing marketing plan


The Truth loyalty course really helped me grasp the fundamental basics of managing our loyalty programme better. It is excellent value and manageable, whilst challenging, to do over the six week period.
Financial Services Executive

Absolutely fantastic; everyone launching a loyalty programme should do this course. Those who have an existing programme should use it as a refresher.
Shanaya Sarkari, Goodycard

I thoroughly enjoyed the course, which further enhanced my knowledge on loyalty programmes.
Jason Murray, Banking Assistant Product Manager

Who should enrol?
The course is aimed at CRM and Loyalty managers, advertising agency strategists or account managers, marketing teams, loyalty service providers and students studying marketing or business.

Course format:
We incorporate compelling global loyalty case studies to bring to life strategies and theories enabling course participants to simplify the relatively complex world of loyalty and CRM. The format of the course is all online and remote whereby learners log in and access course materials on a weekly basis. Modules consist of online content including theory, practical examples, videos, podcasts, case studies, templates and other downloads.

Your final assignment is marked by our team and results are sent back to learners.

This course runs for 6 weeks online. Modules become available every week, together with a weekly quiz.

Course delivery:
You have 1 week to complete each module and submit its corresponding quiz. We’ve purposefully done this for those working full-time to run through each module’s content and quiz over weekends (if preferred).

Alternatively, we recommend setting aside 2-3 evenings a week to complete each module and its corresponding quiz. Each module varies in terms of duration as some require more time to complete longer, written assignments/quizzes.

Interested in finding out more? Sign up to our newsletter:
Simply email Debra Armstrong to be automatically added to our mailing list to keep you informed about new course dates and events. Email: to be added to the list.

Our experience:

We have proudly delivered loyalty programmes and customer centricity strategies for many of South Africa’s best-known brands, including Pick n Pay, Edcon, Foschini, Mr Price, Virgin Active, Nedbank, Avios, Absa, Massbuild, Sorbet and many more. Our international footprint for consultancy services & conference speaking span USA, Hong Kong, New Zealand, Europe, Indonesia and Kenya. Truth Customer Academy enrollments have included candidates spanning successful retail, financial services and banking organisations in South Africa. In 2018, we proudly launched Truth Customer Academy in New Zealand.